Carleton Author

Greenberg, Seth N.

Department

Psychology

Journal Title

Journal of Experimental Psychology: Learning, Memory, and Cognition

Publication Date

2009

First Page

499

Publisher

American Psychological Association

Last Page

508

File Name

092_Greenberg-Seth_NotAllFacesAreProcessedEqually.pdf

Keywords

face processing, cognition, processing of own face, feature-holistic processing, expertise

Abstract

The present work considers the mental imaging of faces, with a focus in own-face imaging. Experiments 1 and 3 demonstrated an own-face disadvantage, with slower generation of mental images of one’s own face than of other familiar faces. In contrast, Experiment 2 demonstrated that mental images of facial parts are generated more quickly for one’s own face. Finally, Experiment 4 established that a bias toward local processing is advantageous for one’s own face, whereas a global-processing bias produces an enhanced own-face disadvantage. The results suggest that own-face imaging is more synchronized with retrieval of face features and less attuned to a face’s holistic pattern than is imaging of other people’s faces. The authors propose that the salient information for own and other face identification reflects, in part, differences in the purpose and experiences (expertise) generally associated with processing of own and other faces. Consistent with work examining the range of face processing, including other-race faces, our results suggest that not all faces receive the same holistic emphasis.

Rights Management

Carleton College does not own the copyright to this work and the work is available through the Carleton College Library following the original publisher's policies regarding self-archiving. For more information on the copyright status of this work, refer to the current copyright holder.

RoMEO Color

Green

Preprint Archiving

Yes

Postprint Archiving

Yes

Publisher PDF Archiving

No

Contributing Organization

Carleton College

Type

Article

Format

application/pdf

Language

English

Included in

Psychology Commons

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