Cultural and economic components of the country of origin effect: Advertisement evaluations for goods and services among multicultural individuals
Individual author or multiple authors
Group
Major
Psychology (PSYC)
Category of Work
Comps
Additional Category of Work
None
Degree
Bachelor of Arts
Class Year
2012
Department or Program
Psychology
Comps Adviser(s)
Van Der Wege, Mija
Special Recognition
Published in the Journal for Undergraduate Research
Identifier (Includes All Files and Enter All Their Files Name)
overholt_2012_PSYC.pdf, overholt_2012_PSYC.pptx
Keywords
Country of origin, acculturation, multicultural, brand names, advertising, consumer attitudes, consumer behavior
Access
Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment, access controlled by Carleton username and password.
Student Work Completed Date
2012-02-12
Academic Civic Engagement (ACE) Comps Designation
no
Format
application/pdf, application/ppt
Files Uploaded
Text (paper), Presentation
Rights Management
Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research and assessment.
