Cultural and economic components of the country of origin effect: Advertisement evaluations for goods and services among multicultural individuals

Individual author or multiple authors

Group

Major

Psychology (PSYC)

Category of Work

Comps

Additional Category of Work

None

Degree

Bachelor of Arts

Class Year

2012

Department or Program

Psychology

Comps Adviser(s)

Van Der Wege, Mija

Special Recognition

Published in the Journal for Undergraduate Research

Identifier (Includes All Files and Enter All Their Files Name)

overholt_2012_PSYC.pdf, overholt_2012_PSYC.pptx

Keywords

Country of origin, acculturation, multicultural, brand names, advertising, consumer attitudes, consumer behavior

Access

Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment, access controlled by Carleton username and password.

Student Work Completed Date

2012-02-12

Academic Civic Engagement (ACE) Comps Designation

no

Format

application/pdf, application/ppt

Files Uploaded

Text (paper), Presentation

Rights Management

Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research and assessment.

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