Title

Advertising and the ELM: An integrative approach to the dual-process model and its application to the promotion of "Go! Northfield"

Date of Graduation

2011

Date of Submission

Mon, 23 May 2011 18:20:05 GMT

Class Year

2011

Major

Psychology (PSYC)

Other Department or Program

Psychology

Comps Adviser(s)

Van Der Wege, Mija

Category of Work

Comps

Group or Individual

Group

Degree

Bachelor of Arts

Components of Work

Text (paper), Presentation, Website, Poster

Award

Distinction on comps

Identifier (Includes All Files and Enter All Their Files Name)

kastg_2011_PSYC.pdf; kastg_2011_PSYC.pptx

Keywords

advertising; advertisement; persuasion; elm; elaboration likelihood model; environmental; Go! Northfield; Northfield

Access

Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment; access controlled by Carleton username and password.

Rights Management

Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research & assessment.

Student Work Completed Date

2011-03-14

Format

application/pdf; application/ppt

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