Advertising and the ELM: An integrative approach to the dual-process model and its application to the promotion of "Go! Northfield"
Date of Graduation
Date of Submission
Mon, 23 May 2011 18:20:05 GMT
Other Department or Program
Van Der Wege, Mija
Category of Work
Group or Individual
Bachelor of Arts
Components of Work
Text (paper), Presentation, Website, Poster
Distinction on comps
Identifier (Includes All Files and Enter All Their Files Name)
advertising; advertisement; persuasion; elm; elaboration likelihood model; environmental; Go! Northfield; Northfield
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Student Work Completed Date