Advertising and the ELM: An integrative approach to the dual-process model and its application to the promotion of "Go! Northfield"
Individual author or multiple authors
Group
Major
Psychology (PSYC)
Category of Work
Comps
Additional Category of Work
None
Degree
Bachelor of Arts
Class Year
2011
Department or Program
Psychology
Comps Adviser(s)
Van Der Wege, Mija
Special Recognition
Distinction on comps
Identifier (Includes All Files and Enter All Their Files Name)
kastg_2011_PSYC.pdf, kastg_2011_PSYC.pptx
Keywords
advertising, advertisement, persuasion, elm, elaboration likelihood model, environmental, Go! Northfield, Northfield
Access
Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment, access controlled by Carleton username and password.
Student Work Completed Date
2011-03-14
Format
application/pdf, application/ppt
Files Uploaded
Text (paper), Presentation, Poster, Website
Rights Management
Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research and assessment.
