Influence of Creativity Dimensions on Cognition and Advertising Effectiveness: Application for the Promotion of Pura Vida Healthy Lifestyle Program
Individual author or multiple authors
Category of Work
Bachelor of Arts
Date of Submission
Sun, 05 May 2013 14:02:22 GMT
Year of Graduation
Other Department or Program
Strand, Julia; Van Der Wege, Mija
Identifier (Includes All Files and Enter All Their Files Name)
Creativity; Advertising Response Model; Novelty; Meaningfulness; Connectedness; Family; Companionship; Time; Motivation
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