Influence of Creativity Dimensions on Cognition and Advertising Effectiveness: Application for the Promotion of Pura Vida Healthy Lifestyle Program
Date of Graduation
Date of Submission
Sun, 05 May 2013 14:02:22 GMT
Other Department or Program
Strand, Julia; Van Der Wege, Mija
Category of Work
Group or Individual
Bachelor of Arts
Components of Work
Identifier (Includes All Files and Enter All Their Files Name)
Creativity; Advertising Response Model; Novelty; Meaningfulness; Connectedness; Family; Companionship; Time; Motivation
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Student Work Completed Date