Title

Influence of Creativity Dimensions on Cognition and Advertising Effectiveness: Application for the Promotion of Pura Vida Healthy Lifestyle Program

Date of Graduation

2013

Date of Submission

Sun, 05 May 2013 14:02:22 GMT

Class Year

2013

Major

Psychology (PSYC)

Other Department or Program

Psychology

Comps Adviser(s)

Strand, Julia; Van Der Wege, Mija

Category of Work

Comps

Group or Individual

Group

Degree

Bachelor of Arts

Components of Work

Text (paper)

Identifier (Includes All Files and Enter All Their Files Name)

Cormierg_2013_PSYC.pdf

Keywords

Creativity; Advertising Response Model; Novelty; Meaningfulness; Connectedness; Family; Companionship; Time; Motivation

Access

Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment; access controlled by Carleton username and password.

Rights Management

Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research & assessment.

Student Work Completed Date

2013-03-16

Format

application/pdf

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