Title
Influence of Creativity Dimensions on Cognition and Advertising Effectiveness: Application for the Promotion of Pura Vida Healthy Lifestyle Program
Individual author or multiple authors
Group
Major
Psychology (PSYC)
Category of Work
Comps
Additional Category of Work
None
Degree
Bachelor of Arts
Class Year
2013
Department or Program
Psychology
Comps Adviser(s)
Strand, Julia; Van Der Wege, Mija
Identifier (Includes All Files and Enter All Their Files Name)
Cormierg_2013_PSYC.pdf
Keywords
Creativity, Advertising Response Model, Novelty, Meaningfulness, Connectedness, Family, Companionship, Time, Motivation
Access
Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment, access controlled by Carleton username and password.
Student Work Completed Date
2013-03-16
Format
application/pdf
Rights Management
Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research and assessment.
Files Uploaded
Text (paper)
