Title

Cultural and economic components of the country of origin effect: Advertisement evaluations for goods and services among multicultural individuals

Date of Graduation

2012

Date of Submission

Fri, 13 Apr 2012 04:07:45 GMT

Class Year

2012

Major

Psychology (PSYC)

Other Department or Program

Psychology

Comps Adviser(s)

Van Der Wege, Mija

Category of Work

Comps

Group or Individual

Group

Degree

Bachelor of Arts

Components of Work

Text (paper), Presentation

Award

Published in the Journal for Undergraduate Research

Identifier (Includes All Files and Enter All Their Files Name)

overholt_2012_PSYC.pdf; overholt_2012_PSYC.pptx

Keywords

Country of origin, acculturation, multicultural, brand names, advertising, consumer attitudes, consumer behavior

Access

Access restricted to Carleton College faculty or their designees and staff of Institutional Research & Assessment; access controlled by Carleton username and password.

Rights Management

Student author/s retain copyright to this work. Through online submission process, author/s granted Carleton College the non-exclusive rights to preserve this work as part of Carleton's academic history and to use it for teaching purposes and/or institutional research & assessment.

Student Work Completed Date

2012-02-12

Format

application/pdf; application/ppt

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