Cultural and economic components of the country of origin effect: Advertisement evaluations for goods and services among multicultural individuals
Category of Work
Group or Individual
Bachelor of Arts
Date of Submission
Fri, 13 Apr 2012 04:07:45 GMT
Year of Graduation
Other Department or Program
Van Der Wege, Mija
Published in the Journal for Undergraduate Research
Identifier (Includes All Files and Enter All Their Files Name)
Country of origin, acculturation, multicultural, brand names, advertising, consumer attitudes, consumer behavior
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Student Work Completed Date
Text (paper), Presentation
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